Fashion Week Swim

Mercedes-Benz Fashion Week Swim featured collections from L*Space by Monica Wise, Tibi, Caffé Swimwear, Marysia Swim, Crystal Jin, ANK by Mirla Sabino, True Religion Swimwear, Red Carter, Aqua di Lara, Tori Praver Swimwear, Mara Hoffman, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life Lycra®, Vitamin A, Cia.Marítima, Luli Fama and V Del Sol. What was the common thread for the 2010 cruise collections? Predominantly vivid colors and loud patterns.

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eres A key element to success in the current market conditions is the ability for designers to create fresh and inspiring collections. One of the biggest influences this season was lingerie. You could definitely see it in the straps. While one-piece bathing suits made their mark on the beaches and nearby pools for SS09, you'll see more two-piece suits in 2010, in addition to stretchy fabrics that contour the body.

Sexy cutouts, small scale ruffles and Grecian draping were all over the runway. A mix of colors (bright), fabrics (mesh and sheer making a comeback) and prints (exotic) with a modern spin will enter onto the scene in time for resort season 2010.

One of the most anticipated collections came from Simone and Nicky Zimmermann, whose sales increased 100% last year, reaching $25 million in 2008 for both its contemporary and swim collections, 30 percent of which was U.S. business.

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In its fifth season, Mercedes-Benz Fashion Week Swim continues to be the premier platform for designers and brands to showcase their swimwear and resort collections in the US and abroad. In fact, this season showcases a record number or presentations.

From July 15-19, at Miami Beach's historic hotel The Raleigh, Mercedes-Benz Fashion Week Swim will host nearly 20 designer runway shows, almost half of whichwill be showing their collections in Miami for the very first time. In response to the demands of the fashion industry, this season will introduce various nontraditional opportunities for designers to present their collections both on and off the runways.

Mercedes-Benz Fashion Week Swim opens with an official kick-off party on July 15th, followed by four consecutive days of shows and presentations featuring collections from L*Space by Monica Wise, Tibi, Caffé Swimwear, Marysia Swim, Crystal Jin, ANK by Mirla Sabino, True Religion Swimwear, Red Carter, Aqua di Lara, Tori Praver Swimwear, Mara Hoffman, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life Lycra®, Vitamin A, Cia.Marítima, Luli Fama and V Del Sol.

Christina Neault, Senior Director of Fashion & Events, says
All of us here at IMG Fashion are proud to provide designers the best production and most effective opportunity to present their collections in this tough economic climate. Mercedes-Benz Fashion Week Swim prides itself on offering a global marketing opportunity along with first-class production capabilities, helping each designer maximize their exposure to the world’s leading swimwear press and buyers.
Look for the 'best of swim' recap here around this time next month!
 
Monday, July 21st ended the Mercedes-Benz Fashion Week Swim in Miami. Held at the historic Raleigh Hotel, the hottest swimwear designers showcased their designs for 2009 including: Red Carter, Poko Pano, Hotel Bondi Swimwear, Syla by Sylvie Cachay, Ed Hardy Swimwear, TIBI, Pistol Panties, Custo Barcelona and Diesel (making its MBFW debut).

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Mercedes-Benz tapped Miami favorite Red Carter as this year’s Mercedes-Benz Presents Designer for Swim 2009. The Red Carter line launched in 2004, soon after the designer moved to Miami and became inspired by the energy and bold, Art Deco style. The 2009 collection incorporates fit, form and function, combining subtle details, bold prints, and advanced technical constructions. No doubt South Beach was hot last week! Looking forward to the inspired designs for SS09.